All about creating quality contents for your potential customers!

What is Inbound Marketing?


Inbound Marketing is a process focused on creating quality & relevant content that matches your potential customers’ needs, leading them from random shop/blog surfer, reinforcing the need to buy here and now, making them irresistibly placing a purchasing order, and ultimately turning them into loyal promoters.

This is a serious process, starting from understanding your customers, till giving them what they need when they need it.

Is Inbound Marketing different from Traditional Marketing?

Traditional Marketing or Outbound Marketing is advertising in front of people (TV, magazine, newspaper, radio, banner advert etc) who may not actively looking for your business, products or services. We use Outbound Marketing to rise public awareness.

Inbound Marketing is more effective in the way it focuses on potential customers, since its role is to show your online presence right at the time people searching for the service or product that you have. The tools are your online assets such as website, landing pages and your social channels.

How do Ready Technology Help in term of Inbound Marketing?

We are content creation specialists and marketing strategists, we will create an inbound strategy for you to drive relevant buyers into your business including:

  • Do research and explicitly understand what you have to sell, finding the most competitive features out of it, preparing to leverage them.
  • Create buyer profile to know specific who you are selling to, who need your services.
  • Setup website or landing pages for this campaign.
  • Manage your blogging activity, web content creation, social media and SEO to help you attract customers.
  • Create offers to tempt your visitors into sharing their needs with you.
  • For long term business development, we usually advise customers to start using marketing automation tools or CRM.
  • Measuring so you can see your ROI.

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Please let us know briefly what do you expect from us to help boosting your sales.

Inbound marketing focuses on creating quality content that pulls people IN to your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online.

By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.